IHG Hotels & Resorts' Japan Market Strategy: Aiming to Double the Number of Hotels

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IHG Hotels & Resorts (IHG：HQ in　UK) is accelerating its growth in the Japanese market by introducing three new brands—Six Senses, Vignette Collection, and Garner—for the first time, bringing the total number of hotels in Japan to over 50. Moving forward, IHG plans to double the number of hotels in the country within the next few years.

Strategy for the Japanese Market:

• Brand Expansion: Opened Six Senses Kyoto, introduced Vignette Collection with Rihga Royal Hotel Osaka and The Windsor Hotel Toya Resort & Spa, and launched three Garner hotels in Osaka.

• Rebranding Strategy: In addition to new hotel developments, IHG is actively pursuing conversion opportunities, leveraging the fact that foreign-branded hotels account for only a small percentage of Japan’s total accommodation market.

• Strengthening the Midscale Segment: Holiday Inn will re-enter Tokyo and Kyoto in 2024, while in 2025, ANA Crowne Plaza Hotel will expand to Okinawa and other destinations, and InterContinental will open in Sapporo.

With increasing travel demand, IHG aims to expand its presence in Japan by enhancing its brand portfolio and accelerating hotel openings, ultimately maximizing revenue for hotel owners.

Source: https://ryukyushimpo.jp/prtimes/entry-3979055.html