Staffbase Expands into the Japanese Market with Digital Communication Solutions for Deskless Workers
About Staffbase
Founded in Germany in 2014, Staffbase develops and provides internal communication tools for employees. The company specializes in industries with a high number of deskless workers, such as manufacturing, logistics, healthcare, and services. By utilizing smartphone applications, Staffbase helps companies digitize communication and improve information sharing across their workforce.
Plans for Expansion into the Japanese Market
Staffbase has decided to introduce its solutions to Japanese companies starting in November 2024, marking its full-scale entry into the Japanese market. The company has outlined the following strategies for its expansion:
Hiring a Country Manager: Establishing a Japanese subsidiary and recruiting key staff, including sales leadership.
Appointing Sales Partners: Selecting distribution partners in Japan by March 2025.
Localization of the Product: The Japanese language version of the product has already been completed, with further localization in progress.
Conducting Proof of Concept (PoC) Trials: Collaborating with multiple Japanese companies to conduct pilot tests.
In Japan’s manufacturing industry, many frontline workers do not have access to PCs, and information is often shared using paper-based methods. By leveraging smartphone applications, Staffbase aims to enable real-time information sharing and promote digital transformation to help companies overcome these challenges.
Competitive Landscape and Future Prospects in Japan
In Japan, existing solutions such as LINE WORKS (by Works Mobile Japan) and direct (by L is B) are available. However, Staffbase sees its biggest competitor as "paper" rather than other digital solutions.
Japan has a significant number of deskless workers, particularly in manufacturing, and many companies struggle with information gaps between headquarters and frontline staff. Given these challenges, Staffbase sees significant growth opportunities in Japan and anticipates strong market expansion in the coming years.
Global Gateway Advisors, we are the preferred partner in assisting companies from all over Asia in their expansion into Japan market.
Source: 独Staffbase、現場担当者とのコミュニケーション実現するツールで日本市場へ進出 - クラウド Watch