A Korean interior design e-commerce platform plans to expand in Japan

Korean interior design platform Onurechip (Today's House) is accelerating its full-scale expansion in the Japanese market, strengthening its service for Japan, O!House, launched their service in Japan in October 2024, and expanding its influence with free shipping. 

Strategy and Growth Plan in the Japanese Market includes; 

1. sales strategy 

• Adopt a “reverse cross-border e-commerce (*)” method to sell Korean brand furniture and interior goods that have not yet entered the Japanese market. 

• Offering over 10,000 products including furniture, fabrics, home decor, lighting, etc. 

• Free shipping throughout Japan, including Okinawa and Hokkaido, will strengthen the company's competitiveness.  

(*) Reverse Cross-border E-commerce is the online sale of overseas products to customers in a domestic market, such as importing goods into Japan for local consumers. 

2. strengthen content marketing 

• Leveraged social networking and video content to increase brand awareness in the Japanese market. 

• Instagram “ohousejp” over 220,000 followers, strengthened YouTube content for Japan. 

• Original Contents of " Show Off Your Room – Japan Edition” to be released. 

Onurechip aims to succeed in the Japanese market by leveraging its strong financial resources and content marketing strategy. 

Source: https://www.afpbb.com/articles/-/3565308?cx_part=search 

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