A South Korean IT company ,Inswave Japan’s Market Entry Strategy
Collaboration and Business Expansion
Inswave （HQ in South Korea）, a South Korean IT company specializing in UI/UX solutions and digital transformation (DX), is expanding into the Japanese market in partnership with G-Holdings. Together, they are strengthening customer service operations, product localization, education, marketing, and sales support. In the digital transformation (DX) sector, Inswave has already built a track record by providing WebSquare AI and ProWorks5 to GIB Tennis School.
Establishment of Inswave Japan and Leadership
In late January 2024, Inswave officially registered Inswave Japan and established its office in the Mita International Building, Minato-ku, Tokyo. The first managing director, Mr. Sung-gon Kim, brings over 20 years of experience in the IT industries of both Japan and Korea. Under his leadership, the company aims to localize Inswave’s technologies and enhance competitiveness to support Japan’s DX growth.
Market Strategy and Goals
Expansion of Partner Network: Build partnerships with 6 companies by 2025 and 15 companies within three years.
Sales Strengthening: Enhance sales operations through talent acquisition and online customer support systems.
Revenue Growth: Expand business with Kiraboshi Bank and Kansai Electric Power, boost indirect sales through new partners, and target SI companies handling competing products.
Direct Sales in Three Years: Shift towards direct customer acquisition as a long-term strategy.
Long-term Vision
Inswave Japan sees its establishment not just as an overseas expansion but as a strategic challenge to create value by leveraging its South Korean headquarters’ technological expertise. Beyond the finance and public sectors, the company aims to drive DX across various industries and strengthen its presence in the global market.
Global Gateway Advisors, we are the preferred partner in assisting companies from all over Asia in their expansion into Japan market.
Source: https://www.korit.jp/news/dx/etnews-inswave-dx-japan-250225/