Agricultural Companies in Southern Taiwan Showcases Its Finest Agricultural Products in Japan
Chiayi County, located in southern Taiwan, is known for its rich agriculture, stunning natural landscapes, and cultural heritage.
The governor of Chiayi County, Mr. Ou Chang Liang, has come to Japan to lead eight Chiayi fresh food suppliers to prepare for the grand opening of the event, bringing the freshest Chiayi delicacies to Japan.
Eight Featured Companies from Chiayi
Wang Lai Shan (San He Mei Co., Ltd.): Taiwan’s famous pineapple cake, a favorite among Japanese consumers.
Xin Rong Industrial Co., Ltd.: Innovative bite-sized dried fruit mullet roe (Mullet Roe × Pineapple, Ponkan, Mango).
Fu He Fresh Agricultural Co., Ltd.: Rapid freezing technology preserves the freshness and nutrients of Chiayi’s fruits.
Fanlu Township Farmers' Association: Alishan Jin Xuan Rose Tea, a fusion of high-mountain Jin Xuan tea and edible roses.
Lin Yun Tea Garden: Traditional roasted teas, including Charcoal-Roasted Oolong Tea, Pomelo Blossom Jin Xuan Tea, and Makauy Oolong Tea.
Dong He Oil Development Co., Ltd.: Over 100 years of oil-making expertise, producing additive-free peanut butter and sesame oil with ginger.
Yi Yi Agricultural Co., Ltd. (Yong Bo Sweet Potato Chips): Crispy and sweet traditional-style sweet potato chips.
Ying Quan International Development Co., Ltd.: High-quality, additive-free dried fruits made from carefully selected local produce.
These products represent the harmony of mountains and sea, tradition and innovation, making them the perfect choice for the Japanese market.
Strategy for Expanding into Japan
To establish a strong presence in Japan, they are implementing the following strategies:
B2B Market Development: Exhibiting at Foodex Japan to connect with buyers and industry professionals.
B2C Market Expansion: Partnering with Eslite Spectrum Nihonbashi to directly sell 16 iconic agricultural products, increasing consumer awareness of the Chiayi brand.
Brand Recognition Enhancement: Promoting Alishan gourmet products to highlight Chiayi’s high-quality agricultural goods and boost brand awareness in Japan.
Long-Term Market Presence: Running a sales period until July 31 to analyze consumer response and refine future market strategies.
Through these initiatives, Chiayi aims to establish its agricultural products in Japan and enhance its global brand value.
Global Gateway Advisors, we are the preferred partner in assisting companies from all over Asia in their expansion into Japan market.
Source: 嘉義農產登陸日本！「嘉義優鮮館」亮相東京食品展 - 台湾新聞